Slow Times For Sales Mean Go Time For You

Take advantage of price reductions before tax time comes!

I have worked in the car business for 21 years, with the exception of the one year my dad fired me (a story for another day).

So, nothing surprises me.

I've seen the 08-09 downturn, Cash For Clunkers, COVID, and just about everything in between.

Outliers come and go, and you have to adapt or die - paraphrasing Ben Franklin - I'd say he knows a thing or two about money.

We are in the middle of at least a minor recession, regardless of what your government tells you.

I can call any of my car dealer friends in the United States (literally from Arizona to Connecticut) and they say the same thing: it's dreadfully slow.

But, we know it will pass. It always does.

I think about the meme of the cowboy with the noose around his neck: "First Time?" he says.

Dealers tend to panic when this occurs, and that's actually a good thing.

Especially for a market that needs reset.

Price reductions have already begun for those of us on the forefront, and they'll come later for those who are less fortuitous.

Right after everyone has lowered their prices thinking the car business is doomed, you know what happens? Tax time.

Suddenly everyone has an infusion of cash and they run out and pay whatever for cars and the wholesale market expands again into its bloated bubble until next fall.

It happens every year.

But, this year, I sense a bit more desperation on the dealer side, and that bodes well for you.

If you're looking, or even just thinking about upgrading your ride, there's not a better time than now.

If you wait two more months you'll be back to paying full price for the same car.

-- Thanks, Josh.